Do College Kids Need Credit Cards?

College campuses are swamped by credit card companies trying to get students to sign up for credit cards. Whether the college kids need it or not, the credit card companies dangle freebies and incentives to get them to sign. College kids succumb to temptation easily and sign up without thinking long term. They are soft targets for the credit card companies.
The fact is that most college students don’t need a credit card. I went through college never needing one. I know times have changed, but the basic facts have not. The only time I needed a credit card was when I was working for a company and had to go for a company trip. So my first credit card came almost 1 year after I was working and that too because of a “need”.
College kids have a pressing “need’ to have a credit card. As it is they have very little money. To dangle more money in front of them is asking for trouble. Obviously, they are going to overspend because there is much less thought to long term and more to instant pleasure. Life’s realities have not yet taken hold and they think the party will go on for ever. Most college kids honestly believe that credit card money is “free money”. Truly, college kids are a very ‘high risk’ group. Then why are credit card companies targeting them?
Several reasons. Not only are college students gullible but they know that young people tend to run up huge bills very quickly. If the college student cannot pay then the credit card companies know that they can go after their parents, who are more than happy to help because it is their child after all that is in trouble. It is this indirect assault on parent’s pocket book that credit card companies are counting on. And they also love the fact that college students will hide the bad news as long as they can, thereby running up huge finance charges and other fees. A win-win situation for credit card companies. They love a consumer who spends without regard and runs up HUGE fees. What more could they ask for?
Why do college campuses allow credit card companies to prey on college students? Simple answer ‘easy money’ & ‘greed’. College campuses forget that they are educators. It seems when credit card companies come calling with their lure of big advertising money, most campuses give in as harmless venture. After all, it doesn’t affect the college funds; and the colleges put it on ‘personal responsibility’.
I think most campuses will be better served by guarding their college students from credit card companies. It is teaching several bad lessons to the students. For one, the campus greed for advertising money from credit card companies teaches the student that ‘greed’ at any cost is good. Once they have access to credit cards, it teaches the student that being reckless spenders is in style.
Both are very bad precedents. If campuses give access to credit card companies then they should require them to fund ‘responsible spending’ classes where they teach the students the many perils of credit card abuse. Teach then that not all credit cards are created equal and if they have to have one then how to compare. How to check the fine print? How to look at comparison tables like the one at ‘Look up Credit Cards’ dot com? How to assess which credit card suits them and costs them the least in the long run? That it is not ‘free money’ but giving away your future savings.
Freedom has a price. The credit card companies should be required to fund teaching the college students the ‘freedom of having credit cards’ and how to act smartly. After all, the habits that they develop at college are going to stay with them for a long time. And it is time we help the college students get the right education!